Chat with AI
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 14
On your own or with a classmate, research one of the following large corporations. Select several product lines and classify each in the BCG matrix.
a. 3M
b. Johnson Johnson
c. Condé Nast Publications
d. General Electric (GE)
a. 3M
b. Johnson Johnson
c. Condé Nast Publications
d. General Electric (GE)
Explanation
Verified
Verified
BCG matrix :
Boston Consulting Group is ...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
