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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 26
Suppose you and a friend want to start a company that markets frozen fish dinners. What are some of the questions about the competitive environment you would like to have answered before you begin production? How will you determine whom your customers are likely to be? How will you reach them?
Explanation
Verified
Verified
Competitive environment:
The competitiv...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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