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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 18
What are the three questions marketers must ask before deciding on a competitive strategy?
Explanation
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Competitive strategy:
The competitive s...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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