Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 19

The social-cultural environment can have a strong influence on the decisions marketers must make. Animal rights groups have targeted the manufacture and sale of foie gras, a European food delicacy made from goose and duck liver. Activists cite the cruel treatment of these birds, while chefs and restaurant owners claim otherwise. Animal rights groups are pressuring restaurants to stop serving foie gras. Others argue that consumers should be allowed a choice. What aspects of the social-cultural environment are affecting the marketing of foie gras Which of the other components of the marketing environment may come into play, and how?