Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 4

The safe disposal of nuclear waste has been the topic of continuing public debate and an ongoing issue for marketers who work for nuclear power companies. This material is currently stored at 75 sites around the nation. To build a nuclear waste site, the U.S. Department of Energy must apply for and obtain a license. Supporters of such sites argue that they are important to building America's nuclear power capacity, while critics question their safety and usefulness. As a marketer, how would you approach this issue?