Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 10

Familiarize yourself with a new social media platform or tool. You are probably already a social media user-nowit's time to learn about a social media platform or tool with which you are not yet familiar. Choose a social media platform in which you are not a member, or a social media tool that you have not yet used. Learn as much as you can about your selection from its home page, online reviews, and news articles. Create a presentation outlining the features, benefits, and drawbacks of your choice-including your own view of its effectiveness as a vehicle for social media marketing.