Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 23

Choose one of the social media marketing positions described in this chapter and research online several actual job descriptions for this position (or one like it). You may visit a job site such as CareerBuilder, Indeed, or LinkedIn-or log on to the website of a company that interests you and click on its careers section to look for SMM postings. When you have thoroughly familiarized yourself with the job description, list your current strengths and weaknesses as they relate to the job description- and your strategies for landing a job like this.