Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 14

Online shopping. Assume you're in the market for a notebook computer. Visit at least two of the websites listed below and review shopping suggestions and model ratings. Next, list your top two models and, using a shopping site like Shopping. com (www.shopping.com), search for online retailers offering the best combination of price, user ratings, shipping, and other relevant criteria. Prepare a report summarizing your experience. What did this exercise teach you about the benefits and challenges of online retailing? www.pcmag.com www.notebookcomputers.com www.pcworld.com www.cnet.com