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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 22
Some marketers argue that search marketing is a more effective means of using the Web to advertise than traditional popup or banner ads. Research the concept of search marketing. What are some of the benefits of using search marketing?
Explanation
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Search marketing:
Search marketing refe...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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