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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 13
Working with a small group, assume your group designs e-business websites. Identify a local company that operates with little or no online presence. Outline a proposal that explains to the firm the benefits of either going online or significantly expanding its online presence. Sketch out what the firm's website should look like and the functions it should perform.
Explanation
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Online marketing occurs through web and ...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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