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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 17
One factor that appears to impede growth in online sales is consumers' fear of receiving unsolicited email after a purchase is made. Given that fear, should companies continue to use email to communicate with customers? If so, how?
Explanation
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Email communication:
Online sales are n...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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