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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 19
Working with a partner, identify and visit ten different e-business websites. These can be either B2C or B2B sites. Which of these sites, in your opinion, have the highest and lowest conversion rates? Explain your choices and suggest some ways in which the conversion rates of all ten sites could be improved.
Explanation
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Verified
Ten e-business websites:
1. kNet
2. Cas...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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