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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 11
Choose a person whom you believe to be a true opinion leader. It might be a media celebrity, a political leader, a sports figure, or someone in another category entirely. Research ways in which the person has possibly shaped consumer attitudes toward various goods and services. Present your findings in class.
Explanation
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Opinion leader:
Opinion leader is an in...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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