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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
Exercise 15
Why is the concept of acculturation important to marketers who want to target such groups as Hispanic, Asian, or African American consumers?
Explanation
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Acculturation:
Acculturation is a pract...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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