Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 21

Consumer decision making. Assume you're in the market for both a new cell phone and cell phone provider. Follow the beginning stages in the consumer decision model described in the chapter-recognition of problem or opportunity, search, and evaluation of alternatives. Use the Internet to aid in your consumer decision process. Prepare a report summarizing your experience. Compare and contrast your experience with an actual consumer purchase decision you recently made.