Chat with AI
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 26
Marketers point out that the five levels in Maslow's hierarchy of needs are sometimes combined or even bypassed by consumers making purchase decisions. Explain how each of the following could fulfill more than one need:
a. A download of "We Are the World: 25 for Haiti"
b. A retirement investment account
c. Philosophy body wash
d. Dinner at a restaurant
a. A download of "We Are the World: 25 for Haiti"
b. A retirement investment account
c. Philosophy body wash
d. Dinner at a restaurant
Explanation
Verified
Verified
...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
