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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 28
Marketing strategies and Maslow's hierarchy of needs. Visit the websites listed here. Review the marketing strategies shown in each site. Which level of Maslow's hierarchy of needs does each site emphasize? Be prepared to defend your answers. www.michelinman.com www.starbucks.com http://shop.nordstrom.com www.hollandamerica.com www.unilever.com
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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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