Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 2

One major trend in consumer spending that is likely to last for the next several years is a focus on value. Dollar stores and discount supermarkets have been profitable during the economic downtown, and their popularity shows no sign of abating. 39 While consumers search for bargains, manufacturers and retailers of luxury goods are struggling to change consumer attitudes toward their products. On your own or with a classmate, choose one of the following luxury brands (or select one of your own) and create an advertisement for the product that seeks to change consumer attitudes about your product and show it would make a good purchase.
a. Mercedes-Benz automobiles
b. Louis Vuitton leather goods
c. Tiffany jewelry
d. Four Seasons Hotels and Resorts
e. FlightOptions jet ownership