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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
Exercise 4
What are the four role categories that describe each spouse in a household? Which role has changed the most in recent years, and why?
Explanation
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Family influences:
Family is the most i...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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