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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 6
What are some of the ways marketers can break through consumers' perceptual screens? If you were a marketer for a line of pet food for cats and dogs, what method might you use?
Explanation
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Perceptual screens include the filtering...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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