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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 10
According to Maslow, what is the difference between needs and motives? How can marketers make use of these two concepts to lead consumers toward purchases?
Explanation
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Need:
A need is a difference between an...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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