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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
Exercise 16
What are the two factors that interact to create a person's perception of an object? How is this important for marketers?
Explanation
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Perception:
Perception is the marketing...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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