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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 18
What are the three reasons that subliminal perception is unlikely to result in a purchase? Despite these findings, what role is neuroscience now playing in the creation of marketing messages?
Explanation
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Subliminal perception:
Subliminal perce...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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