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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 1
Marketing to airlines. Boeing and Airbus are major manufacturers of commercial aircraft. Visit the websites of both firms. After you review the websites, prepare a report that compares and contrasts the marketing strategies employed by both firms. www.boeing.com/commercial www.airbus.com
Explanation
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Marketing strategy:
Marketing strategy ...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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