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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
Exercise 21
Imagine you and your teammates are buyers for a firm such as Olive Garden, Dick's Sporting Goods, Marriott, or another company you like. Map out a logical buying process for a new-task purchase for your organization
Explanation
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New-task buying:
New-task buying is a p...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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