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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 12
What buying center participant is a marketer likely to encounter first? In the buying center, who has the formal authority to make a purchase?
Explanation
Verified
Verified
Buying center participant:
Buying cente...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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