Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 16

Cheap-and illegal-copies of pirated popular movies, video games, and music often are available for sale in Asia within days of their worldwide release. The entertainment industry has so far had little success in stopping the flow of these copies into consumers' hands. Do you think multinational economic communities should be more effective at combating piracy? Why or why not? What actions could they take?