Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 18

Chinese currency policy. Critics contend that the Chinese government pursues policies that keep the value of the Chinese currency artificially low relative to other currencies such as the U.S. dollar and the euro. Using Google News and other online news sources, research the current state of Chinese currency policy. Why would the Chinese government engage in such efforts? What impact do these efforts have on global trade? Assume you work for a U.S.-based firm that engages in extensive trading operations with China. What impact would a major revaluation of the Chinese currency have on your firm? http://news.google.com