Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 3

Global marketing strategies. Samsung-the electronics company based in South Korea-has been quite successful over the past ten years at marketing its products worldwide. Visit the Samsung website and note two or three elements of the firm's global marketing strategy. Next visit the websites of two other global electronics companies, such as Sony or Philips. Compare and contrast the marketing strategies used by all three companies. www.samsung.com www.philips.com www.sony.com