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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 15
Suppose you work for a firm that is getting ready to introduce its brand of MP3 player to the Chinese marketplace. With a classmate, decide which strategies your firm could use most effectively for entering this market. Present your ideas either in writing or to the class.
Explanation
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S is working for a company that introduc...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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