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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 11
Psychographic segmentation. Visit the websites of Caterpillar, Hilton Hotels, and PepsiCo. How does each firm employ psychographic segmentation (such as the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm? www.cat.com www.hilton.com www.pepsico.com
Explanation
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Psychographic segmentation:
The practic...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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