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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 23
Market segmentation. Go to the website of Siemens. How does Siemens segment its markets, such as geographical, product related, demographic, or brand loyalty? Does the firm use more than one method of product segmentation? Why or why not? www.siemens.com/entry/cc/en
Explanation
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Segmentation:
The process of isolating ...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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