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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 27
What is the cohort effect? This chapter suggested that the rise of video games was sufficiently significant to have influenced and bound a generation together. Do you agree?
Explanation
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Cohort effect:
The tendency of the peop...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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