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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 2
Target market. Visit the website of Philips. What strategy or strategies does the firm employ for reaching its target markets? Does it rely more on undifferentiated or differentiated marketing? www.usa.philips.com
Explanation
Verified
Verified
Differentiated marketing techniques:
A ...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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