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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 8
Choose one of the following products and describe a marketing approach that segments the target market by benefits sought:
a. Kryptonite bicycle lock
b. A private college or university
c. Pella windows and doors
d. Coke Zero
e. Edy's Grand Ice Cream
a. Kryptonite bicycle lock
b. A private college or university
c. Pella windows and doors
d. Coke Zero
e. Edy's Grand Ice Cream
Explanation
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Segmenting the target market by benefit ...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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