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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 16
On your own or with a classmate, select one of the following products. Visit the firm's website to see how the product is positioned, then create an advertisement showing how you think marketers could reposition the product to gain greater market share.
a. Gatorade
b. Dove soap
c. Barilla pasta
d. Fiskars scissors
e. Hallmark cards
a. Gatorade
b. Dove soap
c. Barilla pasta
d. Fiskars scissors
e. Hallmark cards
Explanation
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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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