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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 23
Outline the development and current status of the marketing research function.
Explanation
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History of marketing research:
The conc...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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