
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 17
Marketing research firm services. Nielsen is one of the world's largest marketing research firms. Go to the firm's U.S. website. Assume you run a small online retailer. What types of marketing research services could a firm like Nielsen provide to your company? What are some of the benefits? http://en-us.nielsen.com
Explanation
The functions of N Company are given bel...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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