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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 18
Sandwich maker Subway opened its first overseas store in 1984, in the Middle East. Today, it has over 36,000 stores in 100 countries. Discuss some of the challenges Subway might face in conducting marketing research in potential new international markets. What types of research would you recommend the company use in choosing new countries for expansion?
Explanation
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Sandwich giant Subway has been in busine...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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