
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 24
Distinguish between primary and secondary data. When should researchers collect each type of data?
Explanation
Primary data:
The data that is collecte...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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