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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 26
The Internet provides ready access to secondary information but is also a portal to an almost limitless store of primary information via social-networking sites, message boards, chat rooms, questionnaires, and website registration forms. What are some specific drawbacks of each of these methods for obtaining primary information from customers?
Explanation
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The drawbacks of obtaining primary infor...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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