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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 14
Describe the benefits of relationship marketing. How does database technology help firms build relationships with customers?
Explanation
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Relationship marketing:
The type of mar...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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