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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 22
Cobranding. Use a search engine like Google or Bing to find three examples of cobranding similar to the Delta Skymiles credit card from American Express. www.deltaskymilescard.com/?openeep=30212 ccsgeep= 28009 psboth=OPEN_Google_B_Gold_Delta_Business
Explanation
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Cobranding:
A corporate agreement in wh...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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