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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 9
With a teammate, select a business you are familiar with and design a frequency marketing program for that firm. Now design a grassroots, viral marketing, or buzz marketing campaign for the company you selected. Present your campaign to the class.
Explanation
Verified
Verified
Frequency marketing:
One of the methods...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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