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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 21
Explain why a large firm like General Mills might use national account selling to strengthen its relationship with a major supermarket chain.
Explanation
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National accounts:
A classification tha...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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