
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 23
Select a local business enterprise. Find out as much as you can about its customer base, marketing strategies, and internal functions. Consider whether a customer relationship management focus would sharpen the enterprise's competitive edge. Argue your position in class.
Explanation
Customer relationship management:
The m...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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