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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 10
Explain how a firm goes about evaluating the lifetime value of a customer.
Explanation
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Lifetime value of a customer:
The lifet...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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