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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 11
Draw a line representing the goods-services continuum. Then place each of the following along the continuum. Briefly explain your decision.
a. Skype
b. Teleflora.com
c. Pottery Barn
d. Hyundai dealership
e. Redbox
a. Skype
b. Teleflora.com
c. Pottery Barn
d. Hyundai dealership
e. Redbox
Explanation
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Verified
A range along which the goods and servic...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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