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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 15
Product classification. Visit the website of a company like Reckitt Benckiser, Colgate, or Unilever. Choose at least five different products and classify each as a convenience or shopping product. Explain your reasoning. www.rb.com www.colgate.com www.unilever.com
Explanation
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Convenience products include those goods...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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