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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 17
On your own or with a classmate, choose one of the following goods (or choose one of your own). Visit the company's website to learn as much as you can about your product and the way it is marketed. Then create a marketing strategy for developing the services to support your product and make it stand out from others
a. Lucky Brand jeans
b. BlackBerry smartphone
c. Sephora makeup
d. HP laptop
e. MINI Cooper car
a. Lucky Brand jeans
b. BlackBerry smartphone
c. Sephora makeup
d. HP laptop
e. MINI Cooper car
Explanation
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Successful marketing strategy should hav...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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